The Wink Alliance

Introducing The Wink Alliance!

Wink and Wink Plush Toy Side by Side


For years, Gingerbread House Toys coordinated The 12 Days of Giving, an annual campaign to support local non-profits during the holiday season. But we wanted to make a bigger impact. It’s time to re-imagine our giving strategy to help the Bloomington-Normal community in bigger, bolder ways!


What is the Wink Alliance?

Named for our famous shop dog Wink, the Wink Alliance is the official giving arm of Gingerbread House Toys!


  • We give to the community in ways that are tangible and massively impactful.
  • We elevate non-profits.
  • We focus on the developmental needs of children: whether physical, emotional or intellectual.


The Wink Alliance strategy is to select one local non-profit every holiday season. This organization is added to the alliance as a friend and partner, and we support them through the sale of limited edition, co-branded collectibles!


Official Announcement Video

Watch our announcement video to learn more about the Wink Alliance, Wink and our 2020 Inaugural Partner, Marcfirst!



2020 Alliance Partner Marcfirst


Marcfirst Logo


For the 2020 Holiday Season, Gingerbread House Toys will be supporting Marcfirst and help them achieve their vision to become a bridge to our community, where all people can pursue and achieve their dreams throughout their lives!


Through the sale of two limited edition items, Marcfirst will receive all of the proceeds! They will be able to use it toward the amazing services and support they locally provide to families, children and adults throughout their lifetime... including residential, vocational development, employment, high school transition and therapeutic support for children.


These limited edition collectible items are now IN STOCK and can be purchased online or in-store!


For $25 you can purchase this custom-made Wink stuffy! At 8” tall he is the perfect stocking stuffer, plus he is soooo soft, and proudly wears the t-shirt of his friends at Marcfirst!  

Wink Plush Toy FrontWink Plush Toy BackWink Plush Toy Side

And for Wink's furry friends, (and their parents) we also have keychains available for purchase that double as collar tags that are 2 for a $5. They're another way to support Marcfirst and the Wink Alliance!


Keychains with Marcfirst and Gingerbread House Toys


The Wink stuffy and keychains will come in a Wink Alliance "doggie bag" along with materials about our alliance partner Marcfirst, so we can all learn more about how they support our community, and more importantly how we can support them! Help our community come together, volunteer and support their great work!


Buy your Wink Stuffy for the Holiday Season

Wink Plus Toy Keychains and Doggie Bag

Shop Now to be a part of this new amazing partnership and share the love of Wink and Marcfirst with your friends and family!


Purchase both items before we sell out! For only a $30 purchase, with all proceeds going to MarcFirst, this awesome Wink stuffy and matching keychains might be the most fun, most local gifts you’ll give this holiday season! Stop by now and you’ll have it before the holidays!


The Wink Clone Machines (aka our amazing friends at Stuffed Animal Pros) assembled an amazing litter of Winks! They are officially in stock! If you pre-ordered, we'll contact you to arrange for pick-up. And if you're out of town we can coordinate shipping as well! But... if you haven't purchased Wink yet, what are you waiting for?! With limited quantities he's going to go fast so don't miss the change to support local in more ways than one.


Remember, all proceeds from the sale of these items will be donated by Gingerbread House Toys to Marcfirst! So help us support them and all they do for the community this holiday season, while surprising your loved ones with an adorable stocking stuffer.



Play more! Grow more!

And this holiday season, help us GIVE MORE than EVER before

with the new Wink Alliance!


Support the Wink Alliance

Looking to do more? 

Volunteer with Marcfirst! As a friend of Gingerbread House Toys, one of the most impactful things you can do with us is give your time to the community and those who call it home.


Do you have a story to share on how Marcfirst or Gingerbread House Toys helped someone you love? Let us know and we can help spread the word about the great work Marcfirst does in our community to help families thrive.


Do you know an organization that would be perfect for the Wink Alliance?

Each year, one new organization will be selected, and a new Wink stuffy will be reimagined with a few variations including the logo of the new organization! This allows us to create awareness and lasting impact for both non-profits and the Wink Alliance!


If you'd like to nominate a local non-profit who focuses on the needs of children, please fill out this form and let us know!




Wink Alliance Logo